App Catalogue | Factum

FACTUM

FACTUM helps schools, course creators, tutors and small education businesses understand why people do not buy — by connecting the brand’s own data with real public market signals from comments, reviews and competitor discussions.

Surveys, chats, reviews and CRM data remain scattered and unused.

People explain their doubts, pains and alternatives in public comments — not in the brand’s own funnel.

General models can generate ideas, but FACTUM is built to verify them against real market signals.

FACTUM parses and structures public comments, reviews and discussions across the user’s niche and region.

The platform compares market language with the brand’s audience, offer, product and hypotheses.

Users get a living Real Data document: audience profile, competitor map, offer decisions, content angles and hypothesis status.

The platform guides users through brand data, audience, competitors, product and tools.

Audience portrait, market analytics, parsers, product analysis, survey builder and content tools work as one flow.

FACTUM collects and tags public market signals from multiple platforms and sources.

Ideas are marked as confirmed, disproven or in tension with the data.

Each insight is grounded in real words from real people, with source context.

FACTUM flags where the brand’s assumptions and market language do not match.

The Real Data document updates as new data, tasks and assistant sessions accumulate.

For teams with students, reviews, calls and CRM data that still do not explain what to change in the offer.

For tutors, coaches and consultants whose audience knowledge lives mostly in their head.

For advanced users who already use AI and automation, but need stronger verification and deeper market data.

FACTUM fits the EdTech4BY catalogue because it helps educators, online schools and EdTech startups validate audience needs, sharpen positioning, find real objections and turn scattered feedback into decisions grounded in evidence.